Many sponsors and advertisers wish to support their marketing efforts with a ‘call-to-action’.
A ‘call-to-action’ is an offer made for the purpose of collecting contact information from prospective customers and clients).
For a once-off fee of $1,800 plus GST, Anthill is able to provide a lead generation gateway.
Use this gateway to collect prospect data and gain live access to leads generated.
Sample gateway form
Sample sponsor interface
Anthill is also able to provide live access to leads generated (i.e. for the purposes of identifying and ‘following-up’ prospective customers and clients).
You will be sent lead details instantly whenever someone completes your form and you will be provided with login access to your own live interface.
Frequently asked questions
Q. How many items of information can I request in the ‘gateway’?
As many as you want. But we recommend limiting your questions to: Name, Email, Phone and three lead qualifying questions (i.e. Size of organisation or state). Too many questions will reduce the number of people likely to complete the form.
Q. Wouldn’t it just be better to send click-throughs to my homepage?
It all depends on your goals and promotion. A gateway will reduce the number of people who click-through to the eventual offer page or website. However, a gateway will capture the details of those with a strong interest in your offer – thereby providing you with a strong list of ‘pre-qualified leads’ to add your own database and follow up.
Q. What are the privacy implications? Am I allowed to add the details of these people to my own database and follow them up?
By completing the form, users provide permission for you to contact them and add their details to your own database as part of the form Terms and Conditions. You may not, however, onsell or share contact information collected by this service.
Q. How long does something like this take to set-up?
If you are already advertising with Anthill, it will take less than two hours to set-up and become part of your marketing efforts going forward.
Q. What are the ongoing costs?
There are none, unless you would like to update or change your form after the first month. In this case, we will charge you a nominal $50 administration fee. Before the first month is over, we are happy to make changes to the form, at no cost, on request.
So, what are you doing now to collect lead data?
