Home SMART 100 2016 Koobee

Koobee [SMART 100, 2016]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Our idea came about when I purchased a gift for the now ex Wife and it wasn’t something she was happy about. After a bit of research we noticed it was a regular occurrence with people not knowing what gifts to buy for their loved ones.

2. WHAT & HOW

The purpose of this innovation is to…

Koobee is here to help people find the perfect gift for the ones they love locally or online.

It does this by…

It does this by giving users the ability to curate wish lists and share with their friends and family.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Users can see what friends have saved products to their wish lists, or view trending gifts based on location and preferences.

Its various benefits to the customer/end-user include…

The various benefits include notifications of special offers or last minute deals based on dates, locations and product selections. Users can save and share their wish lists with their friends and family or even for themselves.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

People having to physically ask what they wanted only to get a blank answer or having to guess.

Its predecessors/competitors include…

There’s company called Wisher based in the UK with a similar concept and and company called Booodl current based in Sydney with a more grass roots offering.

5. TARGET MARKET

It is made for…

Male and female professionals between 18-35, career driven.

It is available for sale through…

Koobee will be freely available to download on iTunes and very soon on Android.

Our marketing strategy is to…

Utilise our social network of around 4million+. This is spread across Instagram and Facebook.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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