You’ve heard the gruesome stats quoted over and over again… how as many as 9 in 10 start-ups fail. But what sets that successful one apart from the rest? What does it do different?
Idealab founder Bill Gross has founded a lot of start-ups, and incubated many others — and he got curious about why some succeeded and others failed.
So he gathered data from hundreds of companies, his own and other people’s, and ranked each company on five key factors. He found one factor that stands out from the others — and surprised even him.
Bill went on to share it in the TED talk below, which he gave early last year.