The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.
This innovation initially came to life when…
This application is built on our existing Merlin Platform which is a multi-media information switch. We were trying to position Merlin Platform as a conferencing solution but ran out of time. When this space became very “competitive” we had to come up with some innovative ideas to seek pole position again. This is what we have done with K2K.
WHAT & HOW
The purpose of this innovation is to…
To Connect People At Work: Any business process, any network, any device, any content, any cotext, anywhere, any time (at the moment of interest).
It does this by…
To Connect People At Work: Any business process, any network, any device, any content, any cotext, anywhere, any time (at the moment of interest).
PURPOSE & BENEFITS
This innovation improves on what came before because…
Internet is one medium and voice (through regular telephony) is another medium. Our technology is a “perfect bridge” between the two.
Its various benefits to the customer/end-user include…
A click on the screen will allow voice communications at the moment of interest. There are no pre-requisites.
COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
This is not a problem that can be solved easily or cost effectively. There are many variables: type of processes, networks, devices, content, context etc. If everything is only Internet, the problem can be solved but the world has other channels too!
Its predecessors/competitors include…
Many in specific silos including Cisco, Microsoft etc.
TARGET MARKET
It is made for…
Media (digital advertisements), Tele-health, Banks, Insurance and so on. Any situation where we need to convert any impersonal “digital interactions” to meaningful “human conversations”.
DISTRIBUTION STRATEGY
It is available for sale through…
Digital versions of Newspapers / Magazines, Digital Yellow Pages and through SI/Channel Partners.
Our marketing strategy is to…
We will set up speciifc special purpose companies partnering with a chisen few in every market segment and leverage existing reach to proliferate our technology. Our tehnology can sit on top of any pre-esiting software/hardware..
SUPPORTING IMAGES AND/OR VIDEO
SHOW YOUR SUPPORT FOR THIS INNOVATION
While the judging is now officially over, you can still show your support for this innovation in one of the following three ways:
- Hit the VOTE UP button: Top left of each page (Not available for IE users)
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- Leave a Comment: Share the love!
To check out the Anthill SMART 100 Readers’ Choice winner for 2010, click here.
