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Kepler Sensor [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

…the company’s co-founders were discussing if we could build a Google Analytics-style platform for physical retail stores over lunch one day. That afternoon, we rushed back to construct a prototype. It turns out, we could do it.

2. WHAT & HOW

The purpose of this innovation is to…

…measure and analyse customer behaviour in brick-and-mortar stores continuously.

It does this by…

…Wi-Fi based sensors in-store that track the flow of smartphones in a physical space. The sensor can determine where, how long and how often an individual visits a store.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…it is more cost-effective, reliable, accurate and easier to deploy than any other in-store analytics solution in the market today.

Its various benefits to the customer/end-user include…

…determining in-store marketing ROI, customer loyalty, visual merchandising effectiveness and shopper conversion. Retailers will be able to save money by eliminating initiatives that don’t work and increase revenue by focussing on initiatives that yield positive ROI.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…installing thermal cameras, ultrasonic motion detectors and using laser tripwires. All of which are expensive and unreliable.

Its predecessors/competitors include…

…hiring a large team of observers to physically look at what shoppers are doing in-store. This method is prohibitively expensive.

5. TARGET MARKET

It is made for…

…the 150,000 medium to large sized retailers in Australia.

It is available for sale through…

…direct purchase from the company’s website.

Our marketing strategy is to…

…partner with retail associations, leverage a strong client referral system, produce webinars about in-store retail analytics and sponsor large retail industry events.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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