This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
The vision for Jurny came from conversations that Co-founders Gerhard and Adrian had about the importance of Core Values, in that every day, each of us is inherently driven by our unique set of Core Values to make our decisions – who we marry, who we work for and where we shop is ultimately a reflection of our Core Values, yet most of us are unaware of what they are. We asked the question – “How would it change the way people do business if people knew what their values were and could be matched to businesses who shared their values?”
2. WHAT & HOW
The purpose of this innovation is to…
…help consumers discover their values and then match them with businesses that share their values. It helps businesses stand out by leveraging their values as a unique marketing differentiator to attract Shared Values Consumers.
It does this by…
We are building a 2 sided Core Values Matching Platform that will allow people to discover their own Core Values in a light but meaningful way, Businesses will also be able to (if needed) discover and showcase their unique Purpose and Values. The Platform will then use these profiles to match Customers to Businesses based on their alignment score.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
How can SMB entities stand out and attract customers that share their purpose and values if they haven’t showcased those values to the world – at the moment customers get a sense of the values of a business through word of mouth (reviews) and there is no easy way to match customers’ values with ‘Aligned’ Businesses – you can’t Google alignment!
Its various benefits to the customer/end-user include…
A platform that will help businesses to: stand out from the crowd by leveraging their own values as a unique marketing differentiator, grow by attracting new Shared Values Consumers, and provide an aspirational community to which values-driven small businesses can belong.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
To solve this problem people tend to turn to their own limited personal networks to try and work out whom to trust.
Its predecessors/competitors include…
Google, Yelp, Sensis, and True Local.
5. TARGET MARKET
It is made for…
Harvard Business Review and Edelman Research’s view is that the so called “Values Economy” wave (think Carbon Free investment, Locally Produced, Sustainable, Artisanal, Fair-trade, Single origin, Organic, Cage Free, etc) has only just started and will increasingly drive consumer buying behaviour and we want to be at the forefront in helping customers and businesses find each other in a non-judgmental way, through the the things that matter the most – our values. Our initial target segment is values aware consumers and businesses in Sydney and Melbourne.
It is available for sale through…
The Jurny platform will be made available through a website and a mobile app. The product will be free to consumers and a subscription fee will be charged for businesses.
Our marketing strategy is to…
We have a great starting point – through our partnership with a well respected global leader in the space of Business and Individual Values Discovery we have access to a network of over 5000 local and international Values Driven Businesses and over 100,000 individuals that has taken the Personal Core Values discovery assessment last year – our starting segment.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
