Jock Gordon, 2014 Anthill 30under30 Winner

Jock Gordon, 2014 Anthill 30under30 Winner

Jack Gordon

What is the 30under30?

30under30 is an Anthill initiative launched in early 2008 to encourage and promote entrepreneurship among young Australians.

Each year, we invite our readers to nominate young Australian entrepreneurs deserving of recognition for their outstanding entrepreneurial endeavours. More.

Jock Gordon, SA (b. 1985)

Name:  Jock Gordon
Age: 28 (born  December 1985)
Gender: Male
State: SA
Known for: NetStart

NetStart is a venture development commercialisation vehicle that develops ideas into businesses and brings them to the stage of exit.

Originally, NetStart was created as a web/app development company doing client work the company changed focused to develop its ideas and take them global.

The firm’s first venture — MenuPad was launched in Adelaide, Australia and attracted global media attention as the worlds first iPad ordering system, the company later sold MenuPad to the Founder of Outback Steakhouse (which is part of Bloom’in Brands).

It was all very timely, too.

“NetStart launched MenuPad within days of the original iPad launch, we branded the category,” Jock told us recently.

“People knew tablet based ordering systems as MenuPad, they even referred to our competitors as “MenuPad’s”. The timing of our launch was at a time when media were looking for a story of how tablets could be used, MenuPad was it.”

“It was featured by Apple, The Atlantic Magazine, Reuters and many other major media agencies. The viral effect of YouTube helped us attract and endless stream of leads which was a considerable part of our success and eventual exit of the business.”

Impressive, indeed. But Jock added that it’s not all been a walk in the park.

“Being the first isn’t the easiest, when we launched MenuPad there was no way to easily integrate with some of leading Point-of-Sale systems. It was marathon when we thought it would be a sprint,” he added.

“We had to endure different markets needing different requirements and build a system flexible enough to be adaptable to the way different restaurants would use the system in different parts of the world. This involved us having to sustain our old business in order to keep paying for the development of the MenuPad system. I’ve used my member of Entrepreneurs Organisation to help resolve any issues.”

With those early issues behind him, Jock has let his company to great success.

Within three years of operation, MenuPad grew from a team of two to 12 employees spread across the globe with sales staff in USA, Sweden and Australia and clients varying from Star Casino in Sydney, to Johnny Rockets in Kuwait and USA, backed by one of the largest restauranteurs in the USA. 

Jock Gordon’s successes add his name to our 2014 30under30 winners!

Anthill asks: Jock Gordon, what’s your super power?

Noticing the patterns and never being complacent with what I know and what I don’t know.


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  • Stuart Snyder

    Jock is an outstanding entrepreneur who was first to market in this world leading cutting edge technology and successfully exited to a large US company.  Well done Jock!