Jay Conrad Levinson is credited with creating the term ‘Guerrilla Marketing‘. He is author of the 1984 book of the same name. His various ‘Guerrilla Marketing’ books have sold over 21 million copies worldwide. His concepts have influenced marketing so much that today his books appear in 62 languages and are required reading at almost every major business school across the globe. In this podcast, he speaks with James Tuckerman about his past and his upcoming trip to Australia.
Guerilla Marketing – Jay Conrad Levinson
Jay Conrad Levinson will be speaking at Wealth From Marketing on 10, 11 and 12 September 2010 (Sydney, Melbourne and Brisbane) and Guerrilla Marketing Intensive on 1 to 3 October (Sydney), 8 to 10 October (Melbourne) and 12 to 14 October (Brisbane). For further information, visit Universal Events.
