This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
…I got jack of suffering with back pain, sore feet and swollen ankles thanks to a lifetime spent sitting at a desk. Like millions of others, I know I’m at risk of depression, heart disease, high blood pressure — even early death. I took a step in the right direction and got an expensive electronic standing desk. What a waste of money! Within a few weeks I was back where I started — sitting. Why? Because standing hurts and changing a habit takes consistent, persistent time and effort. I needed support, mentoring and motivating to actually make me move more.
2. WHAT & HOW
The purpose of this innovation is to…
…transform a lifetime of sedentary behaviours into movement-rich lifesaving habits that involve sitting and standing.
Jack makes your standing desk move, so that you move, between different pre-programmed heights and subtle movement settings that keep you active during the day.
It does this by…
The brain-sized box plugs into your electronic standing desk. Pair it with the Jack app, your digital health coach that tracks your sit/stand times, how many calories you’ve burned and the overall time you’ve spent at your desk. It even allows you to connect your Fitbit so you can personalise your experience and share with your friends to keep motivated.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
You have to consciously move your sit-stand desk by touching the up/down button. With Jack, you don’t have to touch a button. Jack consciously moves you when your brain subconsciously won’t move you. Jack drives behaviour change. It’s an affordable add-on to any standing desk on the market and is the only office product with an API for third-party developers.
Its various benefits to the customer/end-user include…
Feel supported through the transition from sitting to standing, strike the perfect balance between standing and sitting, find the best position for peak productivity, eliminate your resistance to standing, and get value for money from your standing desk.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Self-discipline. Willpower. Patience. In the past, you’ve had to rely on your own conscious decisions to move between working positions at your desk. It takes time and repeated practice over weeks, months, even years, to change a lifetime of familiar and comfortable sedentary behaviour like sitting.
Its predecessors/competitors include…
Either a sit-stand desk that you consciously make move yourself, or a Stir Kinetic desk that does everything for you but costs over $3,000. We want to make the benefits of the Stir Kinetic available to everyone and every body.
5. TARGET MARKET
It is made for…
…veteran desk jockeys, just like you and me. You might have spent a lot of money on a standing desk that you’re now not using. Or you’re using it poorly by still sitting and only standing on the odd occasion or two. Maybe you’re ready to invest in your own standing desk. You may think it’s simple to move from sitting to standing, especially now you have an Apple reminder that’s set to make you stand … but that won’t help you change easy, familiar and comfortable sedentary behaviours, like sitting. And just standing is not the answer. Movement is.
It is available for sale through…
We’re building a customer base through direct sales to customers of existing standing desks. The majority of our sales will be online and through solid partner programs with existing standing desk companies.
Our marketing strategy is to…
…sell direct to owners of standing desks, which we’re locating through social media, and build our references and reputation with existing standing desk companies. The plan is to partner with existing table brands and lifting-system manufacturers to market to their customers through their sale channels. We’re also focused on referrals through physiotherapists, chiropractors and osteopaths.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
