Home SMART 100 2016 iVvy Marketplace

iVvy Marketplace [SMART 100, 2016]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Working on organizing a major event. It took 6 weeks to source available venues and suppliers priced within the budget. After receiving approval, we went back to the suppliers and 50% of them, including the preferred venue, were no longer available. This cost us time and money, and we could not deliver the event. All I wanted was to sit in front of my computer and search for a venue/supplier in real-time, and book or pay for the services instantly. It was then that iVvy was born, bringing to market the World’s first real-time booking engine for the events industry.

2. WHAT & HOW

The purpose of this innovation is to…

Provide event organisers and consumers a platform to access live availability and pricing for function space, group accommodation and suppliers. It reduces the time from 6 weeks to 6 minutes driving efficiencies and cost savings for all parties.

It does this by…

Allowing venues and suppliers to publish live availability and pricing into the iVvy marketplace through the use of the iVvy Enterprise Software solution. Event organisers then visit the iVvy Marketplace at www.iVvy.com where they can search for venues/suppliers in their preferred location, comparing packages, accessing available dates and pricing to find a suitable venue or service for their event.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Everything before iVvy was all manual processes via telephone, email or individual venue websites and/or directories, to enquire about event space. The process of searching and comparing venues, packages, finding out available dates and pricing, and completing requests for proposals would take weeks. With iVvy organizers can search, compare, book and pay for their event instantly and in one place.

Its various benefits to the customer/end-user include…

Reducing the time it takes to source venues and suppliers, ability to have instant comparisons on pricing and saving costs on resources. Customers can book entire events online, accessing real-time pricing and venue availability enabling rich customer experiences.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Using manual processes, there was no technical solution, requiring event organizers to visit individual venue websites/directories, complete RFPs, and undertake site visits to compare venues/packages and prices. This process would take weeks. With our recently released 3D tour function, organizers can get a 3D view of function spaces, without needing to visit venues. iVvy has completely digitized a legacy market.

Its predecessors/competitors include…

Various other venue finding sites, however not one of these sites allow organisers to book their entire event in one place (event space, food and beverage and group accommodation), or access live availability and pricing.

5. TARGET MARKET

It is made for…

Event organizers whether they be professional conference organizers (PCO’s), party planners, event managers, personal assistants, executive assistants or wedding planners. Essentially anyone organizing an event can find a suitable venue or supplier on iVvy. Whether organising a wedding, gala dinner, board meeting, executive dinner or multi-day conference, we have them covered. On iVvy organizers can choose from a vast array of venues from hotels, conference centres, private dining restaurants with event space or golf clubs. Suppliers coming shortly will include Entertainers, Caterers, Speakers, Musicians , AV and Theming providers, providing them with an outlet to promote their products and services.

It is available for sale through…

Our on-line marketplace. We have a full local sales team available for customers to help assist them on their event and venue technology requirements, and they can simply visit our site at www.iVvy.com or call 1300 004 889 for assistance.

Our marketing strategy is to…

Rapidly acquire customers, building on our current database of event organizers and event managers and adding more venues and suppliers to the platform. iVvy is constantly innovating and providing event managers with more choices for amazing event venues/experiences. Building brand awareness will also be a key focus over the coming year.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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