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1. THE BEGINNING
This innovation came to life when…
I had a conversation with a publisher in the UK about my idea to put together a book highlighting experts in the field of online marketing and engagement. I needed a partner who could take care of the publishing side so all I had to do was what I do best, which is gather the right people together. He had the publishing and PR aspect down pat and I had the contacts and online marketing strategies to gather the right content and build a strong campaign around it. It was a great JV and has worked really well for us.
2. WHAT & HOW
The purpose of this innovation is to…
Provide easy-to-understand online engagement and marketing strategies for informed business owners. The reader will have a complete guide on how to better connect and engage with their market online with clear, simple steps and without technical jargon.
It does this by…
Breaking down 18 areas of online marketing. We have gathered who we believe are experts in their fields to show the reader how to navigate their way through that one individual strategy. It enables the reader to use the book as a guidepost for when they’re ready to implement a new strategy. It takes away the overwhelm and guesswork.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
It’s all contained within the one book and the content is by individual experts who provide a broad experience and opinion. We also invite the reader to join our private Facebook group where they can connect and engage with the authors and other readers. We are showing them first-hand how to do what the book is telling them to.
The benefits to the customer/end-user include…
A quick reference guide when pursuing new online strategies. The special offer each author provides the reader gives them further access to content on that topic. The reader also gets to engage with the authors via our private Facebook group.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Finding a solution online. This creates a sense of confusion as many don’t know what they’re looking for or who to trust. I’ve heard many stories of people being ripped off by online experts who are not experts at all. When a person is new to this area, they need to trust the information provided to them.
Its predecessors/competitors include…
I don’t know anyone in particular who has compiled a book on this particular topic in the way we have. The idea of compilation books isn’t new, but how we are engaging the readers via our Facebook group is.
5. TARGET MARKET
This innovation is made for…
Informed business owners. They are not ‘newbies’. Our target market understands the need for online engagement and connection but are not quite sure how to do it. They will have a website and social media platforms but are not benefiting from them. The usually spill out content and wonder why no one is responding or buying from them. We show them how to truly connect and engage so that their market feels like they know, like and trust them. Our readers range from entrepreneurs and small business owners to heads of marketing in major corporations.
6. DISTRIBUTION STRATEGY
It is available for sale through…
In digital and print via the main website (www.itsthateasy.com.au) and at speaking presentations. The authors are selling the book through their websites and social media. We also have affiliates who are coming on board who sell it via Clickbank.
Our marketing strategy is to…
We have a PR campaign for the UK, USA and Australia. Our social media includes reviews, competitions and virtual book launches. Our authors and affiliates are marketing agents for the book. I will be conducting book talks and launches throughout Australia and beyond. We also have an iTunes podcast show, ‘It’s That Easy’, with interviews of all the authors.
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FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
