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It’s not what you are doing, it’s why you are doing it that will determine if you succeed [VIDEO]


This is the seventh most watched video from TED, and there is a good reason for that.

Why is this one worth watching? In it, author and thinker Simon Sinek explains the difference between leaders and those that lead.

He uses great examples of Dr Martin Luther King, the Wright brothers and Apple to explain the fundamental differences.

Leaders have power and authority. But, those who lead are inspirational. It is the inspirational that ultimately succeed.

Sinek had an insight into what makes those who lead different. It is, as he explains it, the most simple diagram in the world. He calls it “the golden circle”.

Sinek also points out one of my long held beliefs: That if you’re doing it (whatever ‘it’ is) for the money, then you will fail.

You have to believe in what you are doing. And, those who follow you, buy your product or engage with you will believe what you believe. They are doing it for themselves, because, they too believe.

That may sound like a poster from the X-Files, but trust me. Once you watch this, you will start to see these principles in action all around you.

Just try comparing the latest Apple ads to the Microsoft surface ads on television. Once you know the golden circle, you’ll see why one works and the other doesn’t.

If you’ve seen this video before, watch it again.

If you’ve not watched this video, watch it and feel free to thank me for it later.

Just remember, Martin Luther King gave the ‘I have a dream’ speech, not the ‘I have a plan’ speech.

Simon Sinke – How great leaders inspire action