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Is cuteness a factor that helps make a video go viral? Or, do we just love puppies? [VIDEO]

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Three days after its release on YouTube the latest ad from Volkswagen has gathered close to half a million views.

It’s not a particularly remarkable ad nor is it selling a specific vehicle. This is a branding exercise pure and simple.

But, it has a puppy in it. A puppy that barks like a Volkswagen.

Volkswagen are quite partial to dogs. They feature in many of its televisions commercials around the world. Last year, for a Superbowl ad, a choir of dogs barked the Star Wars theme tune. That ad has been viewed on YouTube about 18 million times.

So, perhaps using a puppy is one of the lesser known secrets to creating a viral video.

Dog thinks he’s a Volkswagen

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