Home Smart 100 2011 IntelligenceBank (SMART 100)

IntelligenceBank (SMART 100)

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

IntelligenceBank

This innovation initially came to life when…

The IntelligenceBank service has been developed over the last two years to make corporate information easy to find, share, manage and use, all in one central place, and without the need for IT support or infrastructure. It gives an innovative and flexible IT tool back to the people that use it operationally through a very easy to use and intuitive interface, while offering powerful features and functionality such as document management, metadata extraction, business intelligence charts, RSS/media monitoring, competitive profiling, as well as usage reporting. The Admin section is so easy to use that your grandma could manage it.

WHAT & HOW

The purpose of this innovation is to…

IntelligenceBank solves the paradoxical problem many organisations face: employees face information overload while at the same time lacking the right information to do their job well.

It does this by…

Providing an easy to use and highly customisable web-based platform that makes it easy to share, manage, and acquire information from any source, in one central place.

PURPOSE & BENEFITS

This innovation improves on what came before because…

It’s easy and enjoyable to use. And you can actually find the information you are looking for across vast amounts of data.

Its various benefits to the customer/end-user include…

It actually gets used and leverages the value of information an organisation has normally spread out across share drives, individual desktops, people’s heads or intranets where information is impossible to find.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Clunky and ugly intranets…

Its predecessors/competitors include…

To a certain extent, Sharepoint.

TARGET MARKET

It is made for…

Generally, any organisation that has to handle vast amounts of information, especially if done across different locations/markets — it is also specifically suitable for departments within organisations that need to showcase their work as well as control better their dissemination across various stakeholder groups, both internally and externally. This notably includes research/marketing or innovation/business improvement teams.

DISTRIBUTION STRATEGY

It is available for sale through…

The web. We can even implement the service remotely.

Our marketing strategy is to…

Get large organisations on board and build momentum through reputation and word of mouth. We’ve successfully implemented companies such as NAB, Suncorp, Fonterra or PMP Limited during our first year of commercial availability. We will also start selling online over the next six months, which will open the SME market as well as provide our service with a wider reach.

SUPPORTING IMAGES

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