Home SMART 100 (2013) Informly content analytics (QLD), 2013 Anthill SMART 100

Informly content analytics (QLD), 2013 Anthill SMART 100

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1. THE BEGINNING

This innovation came to life when…

I am a passionate content marketer and the data I’m getting from Google Analytics doesn’t tell me what I want to know. I had played with Kiss Metrics but it’s too complex to work out seemingly basic stuff like how do all of my blog posts compare in terms of social sharing, which posts are having a bigger impact, which audience members are most engaged with my posts etc.

2. WHAT & HOW

The purpose of this innovation is to…

Informly content analytics is a new product that will help content marketers understand what content is driving leads, who their most engaged audience members are and how to get better results from their content marketing efforts.

It does this by…

Clients add tracking code to their site and their forms. We take that data along with data from other services like social APIs, Google Analytic, etc. to give a full picture of how their content is performing.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

64% of content marketers don’t think their content is effective. Informly content analytics will enable them to make it effective by knowing what content works.

The benefits to the customer/end-user include…

Knowing who the specific people are that are engaging with content, which posts are driving conversions, which posts are highly sharable.

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4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

As far as I know there is no dedicated content marketing analytics software available for small business owners.

Its predecessors/competitors include…

Most bloggers use Google Analytics which doesn’t discriminate between content and sales pages and doesn’t track who people are and how they are engaging with content in all of the various places.

5. TARGET MARKET

This innovation is made for…

Small business owners, startups, bloggers etc.

6. DISTRIBUTION STRATEGY

It is available for sale through…

We are in beta, it will be launched shortly via http://inform.ly.

Our marketing strategy is to…

Build up a list via content marketing and promote to our list. We will also try to get coverage in the tech press like we did when we launched our last product.

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FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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