Home SMART 100 2015 Industry Platfrom

Industry Platfrom [SMART 100, 2014]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

We realised that there was a huge need for a platform which opened up conversation to all segments of the built environment. Working in the development industry there were separate vertical conversations and discussions but none of which included everyone, especially developers who at the top of the food chain make the decisions that effect our cities and how we live within them. 

2. WHAT & HOW

The purpose of this innovation is to…

…allow concepts and ideas to be understood so that they can be scaled in size and application across our built environment. An informed community create better urban outcomes. 

It does this by…

…improving the conversation and idea transfer within the industry across all its segments. The format of information can come from, opinion, analysis, case studies, events, educational ebooks, podcasts, news and research papers.

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3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…it is a media model that is highly focussed on involving that readership in content creation, conversation, debate and collaboration.

Its various benefits to the customer/end-user include…

…a network industry thought leaders who explain research, news, information, concepts and ideas in formats which facilitate collaboration with a focus on encouraging open discussion.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Reading multiple publications to gather the information needed. Additionally seminars and events would be the only other way to gain access to the thought leadership we publish. Our model provides value for custodians of the industry to share their thoughts and ideas. Before our platform this was done though researching and paying for seminars/events to hear a industry leader speak.

Its predecessors/competitors include…

There are a few news publications which focus on the ‘what’ of the industry but none that cover all segments and explain the ‘why’ and ‘how’. Further to that their content is directed by memberships and not value.

5. TARGET MARKET

It is made for…

…custodians of the built environment with a focus on those working with in it who make the decisions and can influence urban outcomes.

It is available for sale through…

Our website: www.theurbandeveloper.com Events, Conferences, E-books and industry directory.

Our marketing strategy is to…

Continue to build functionality that improves the transfer of ideas, concepts and information. (Interactive Project Map, Industry Directory and Jobs Listing Board. Continue to facilitate and promote conversation and debate across digital channels.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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