Home Smart 100 2012 in2loyalty Mobile Loyalty Card (SMART 100)

in2loyalty Mobile Loyalty Card (SMART 100)

8

Show your support for this innovation. Tweet it. Like it on Facebook. Leave a comment.

The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

in2loyalty Mobile Loyalty Card (QLD)

This innovation initially came to life when…

in2loyalty initially came to life when I was at my local fruit grocer and they offered me a paper stamp loyalty card. Every week I shop there and as I don’t carry a purse or wallet, every week I would forget my card and miss out on getting the rewards. As I always have my phone on me, I thought, wouldn’t it be great if the stamp card was on my phone? Then I would never forget it, and would always receive the rewards.

WHAT & HOW

The purpose of this innovation is to…

Provide retailers with a branded mobile loyalty card that increases their customer marketing and draws more customers in-store, more often.

It does this by…

Providing the retailer with their own mobile site with mobile loyalty card. Through a dashboard and admin page, the retailer can create and customise their mobile site and loyalty card. At point of sale the retailer simply scans their customer’s phone to issue or redeem the loyalty reward.

PURPOSE & BENEFITS

This innovation improves on what came before because…

It is a mobile site rather than an app. Customers do not need to download anything and it works on any smartphone. The loyalty card is branded in the retailer’s name (not in2loyalty’s name), and is completely secure as the QR-code scanning to issue the rewards is performed by the staff, not customers.

Its various benefits to the customer/end-user include…

in2loyalty’s various benefits to the customer include a loyalty card on their phone (no more forgotten cards or bulky wallets), coupons, latest news, products and discounts direct to their phone, instant sign-up through Facebook or twitter, store finder with GPS,

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Plastic and paper loyalty cards, email or SMS vouchers, apps that need to be downloaded by the customer that allow customers to scan QR codes themselves, or custom-made mobile websites that cost tens of thousands of dollars.

Its predecessors/competitors include…

Its predecessors/competitors on the mobile loyalty card side include Cardstar, Punchd, eCoffeeCard. General paper and plastic loyalty card providers are also competitors/predecessors.

TARGET MARKET

It is made for…

Small- and medium-size retail companies globally. The typical client is a multi-store or franchise company that wants to innovate and drive their mobile experience. The in2loyalty pricing is made to be affordable for small retail operators as well as the larger franchise operators. The do-it-yourself model also makes it easy for small operators to create their loyalty program in just a few hours.

DISTRIBUTION STRATEGY

It is available for sale through…

The in2loyalty website. Customers sign up to the free trial, set up their mobile site with loyalty program and don’t start paying until they have more than four end-users using their loyalty program.

Our marketing strategy is to…

in2loyalty’s marketing strategy is an online strategy, through social media (LinkedIn, Twitter, Facebook), blogging, online advertising, affiliates/partners, email marketing and online media. As in2loyalty is targeting businesses that are wanting to be part of the social and mobile space, our marketing reflects that and targets the sites that these businesses are going to for their research and information.

SUPPORTING IMAGES

SHARE THE LOVE

You can show your support for this outstanding Australian innovation in three ways:

  1. Tweet it: Top left of each page
  2. Trigger a Reaction: Facebook ‘Like’, etc.
  3. Leave a Comment: Anonymous comments excluded.

More about the READERS’ CHOICE INDEX.

Get unlimited access to our FREE business tools…

Need to raise capital? Want to become a more persuasive presenter? Want to master social media? Is it time to overhaul your website? Unlock the library to get free access to free cheat sheets and business tools. Click here for free business tools.