Home ANTHILL TV In the battle for market share between similar products, will humour win...

In the battle for market share between similar products, will humour win the day? [VIDEO]

0

I once had a cat called September. She could climb to the top of a screen a door in under five seconds.

Now, I can have a lock on my front door called August.

What’s next? A door mat called July?

OK. Enough with the lame calendar jokes linked in a tenuous way to doors.

August is a great looking new door lock that is activated by your smart phone. Last year, Lockitron, a competing smart lock, raised almost $3.3 million on Kickstarter.

These two products are chasing the same market. One goes for a factual approach to marketing after a successful Kickstarter project. One goes for the truth peppered with humour. Which one will win?

It just goes to show how humour in advertising can be a real point of difference when advertising similar products. For the record, based on the videos, the Lockitron looks easier to install. But, it’s video did not entertain me.

Video #1: The August smart lock

Video #2: The Lockitron smart lock

Get unlimited access to our FREE business tools…

Need to raise capital? Want to become a more persuasive presenter? Want to master social media? Is it time to overhaul your website? Unlock the library to get free access to free cheat sheets and business tools. Click here for free business tools.