I once had a cat called September. She could climb to the top of a screen a door in under five seconds.
Now, I can have a lock on my front door called August.
What’s next? A door mat called July?
OK. Enough with the lame calendar jokes linked in a tenuous way to doors.
August is a great looking new door lock that is activated by your smart phone. Last year, Lockitron, a competing smart lock, raised almost $3.3 million on Kickstarter.
These two products are chasing the same market. One goes for a factual approach to marketing after a successful Kickstarter project. One goes for the truth peppered with humour. Which one will win?
It just goes to show how humour in advertising can be a real point of difference when advertising similar products. For the record, based on the videos, the Lockitron looks easier to install. But, it’s video did not entertain me.
