It’s pretty clear that conventional ambient advertising methods just aren’t cutting it these days. In order to capture consumers’ attention, organisations need to capture their imagination, which is becoming a more difficult task as the information age continues to bloom.
Exhibit A: NGO Solidarités International and creative agency BDDP Unlimited marked the occasion of World Water Day with this innovative ambient display in the heart of Paris. These Aquascript water messages, designed to build awareness about the dangers of unclean drinking water globally, turned heads for a full week in the City of Light.
Agence BDDP & Fils
Directeur
Artistique
:
David
Derouet
Concepteur-
Rédacteur
:
Emmanuel
de
Dieuleveult
Production COSA
Réalisation : LES JANDJ
Want to turn your secret skills into a brand?
Want an ad like this?Learn the Five Step Sequence to becoming a Key Person of Influence and become a highly valued (and did we mention HIGHLY PAID) person in your industry Learn from five of Australia’s most inspiring minds.
Melbourne: 1 June 2012
Sydney: 30 June 2012
Normal Price: $39.
Igor Reply:
April 19th, 2010 at 4:21 pm
How do you know they were able to read those messages?
[Reply]