It’s pretty clear that conventional ambient advertising methods just aren’t cutting it these days. In order to capture consumers’ attention, organisations need to capture their imagination, which is becoming a more difficult task as the information age continues to bloom.
Exhibit A: NGO Solidarités International and creative agency BDDP Unlimited marked the occasion of World Water Day with this innovative ambient display in the heart of Paris. These Aquascript water messages, designed to build awareness about the dangers of unclean drinking water globally, turned heads for a full week in the City of Light.
Agence BDDP & Fils
Directeur Artistique : David Derouet
Concepteur- Rédacteur : Emmanuel de Dieuleveult
Réalisation : LES JANDJ