How important is the name of your startup? Yep, you guessed it....

How important is the name of your startup? Yep, you guessed it. Very. [VIDEO]

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In this short video from Inc, the CEO of Livestream, Max Haot, explains why the first business name chosen didn’t work for the company.

At first, it seemed awesome. But, slowly, the founders realised that there was a problem and, it was affecting the company’s growth and uptake.

Hoat also explains how the new name Livestream was developed and what this rebranding did to drive the success of the startup.

Your startup name matters. A lot

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