The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.
This innovation initially came to life when…
ImGreenPowered is a simple and easy way for individuals or organisations to minimize their impact on the environment in an overt way so that you the consumer can show others how green and responsible you are and how easy it can be for others to offset the negative environmental impact of an everyday product like a Mobile Phone or Laptop computer, a front-of-mind product most of us use every day.
WHAT & HOW
The purpose of this innovation is to…
We let you minus your environmental impact of your product’s everyday use, people feel better about their purchase and like that they can take simple steps to reduce their pollution end environmental impact.
It does this by…
Every electronic product created a certain amount of C02 gas each year through use or recharging; we offset that pollution with approved Carbon credits and offer a simple product so consumers can take the step of reversing the pollution they create.
PURPOSE & BENEFITS
This innovation improves on what came before because…
No one in Australia is offering anything similar. It’s more relevant to consumers ‘give them the power to trade carbon credits’ with our government backing down on its carbon-trading policies.
Its various benefits to the customer/end-user include…
We put the choice in the hands of consumers; it has a great hygiene and feel-good factor but because you place a sticker (proof) on your phone or laptop it has a showoff factor for the individual/organization.
COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
It’s never been more relevant to be environmentally friendly especially for products and organisations; my product gives that choice to be green back to the consumer.
Its predecessors/competitors include…
One company in the US partnering with Tescos to create a white label of something similar with phones but not laptops or the rest of our planned range.
TARGET MARKET
It is made for…
20 – 40 environmentally conscious 17 – 35 trend setters looking to be unique and stand out in a crowd 17 – 35 followers where it’s cool to show you’re doing like those around you whether you care or not.
DISTRIBUTION STRATEGY
It is available for sale through…
Direct through our website www.positivecarbon.com.au and through participating retailers.
Our marketing strategy is to…
Online: Facebook, Google Adwords… We give them out at some relevant conferences… We offer them directly to some companies at a reduced price if we feel it’s relevant to their audience, product or service and will be good word of mouth.
SUPPORTING IMAGES AND/OR VIDEO
SHOW YOUR SUPPORT FOR THIS INNOVATION
While the judging is now officially over, you can still show your support for this innovation in one of the following three ways:
- Hit the VOTE UP button: Top left of each page (Not available for IE users)
- Trigger a Reaction: Re-Tweet, Like on Facebook, etc.
- Leave a Comment: Share the love!
To check out the Anthill SMART 100 Readers’ Choice winner for 2010, click here.
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