I’ll Pay [SMART 100, 2016]

This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

We owned our own bricks & mortar retail store and witnessed the explosion of online shopping. We saw it was more difficult to communicate with your customers online as opposed to them walking into the physical store. Negotiation is an important part of most businesses and keeping the lines of communication open between the buyer and seller is paramount.

2. WHAT & HOW

The purpose of this innovation is to…

Keep the lines of communication open to shoppers and retailers of all descriptions. Simply, shoppers can submit an offer they are prepared to pay direct to the retailer via our “magic offer button.” Retailers can accept/reject or counter the offer.

It does this by…

Shopper installs Chrome extension and our ‘I’ll Pay” button appears on their screen. Once they are ready to buy, rather than buy from cheaper unknown sites, they simply hit the button and submit an offer. Our system sends the retailer the offer. Retailer won’t negotiate? The offer is sent to a web of similar suppliers until a deal is done.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

You would have to walk into the store to get the best price, unless the item was on sale already. Failing this you would have to email multiple retailers until you found one that might negotiate.

Its predecessors/competitors include…

As far as one on one communication and negotiation for any website in the world, we know of no other direct competitor. However to get similar results, you would have to use a platform like eBay, Groupon, Brands exclusive, wotif.

5. TARGET MARKET

It is made for…

Any person that shops online or runs a business online. We have so far negotiated on, electrical appliances, cars, software, accomodation, a bouzouki( I know, i had no idea either)…our platform is consumer driven, unlike older competitor sites which are retailer driven. The online shopping world in Australia alone is a 17 billion dollar market. We want a little part of this before we conquer the globe!

It is available for sale through…

It is currently a free install through the Google Chrome Web store as a browser extension. As we grow we will be available on other browsers and as an App on android and IOS.

Our marketing strategy is to…

We are currently using, facebook, google ad words and referrals to obtain new users. We are also setting up a share your deal with your friends campaign to get the item even cheaper. We social media program to communicate most days through facebook, twitter, instagram and pinterest. We also have a weekly email that goes out. Media launch soon!

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.