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Ideocial [SMART 100, 2016]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Ideocial came to life as a result of a poor experience of innovation at a bank. ideocial’s Founder, Ben, submitted an idea through an idea capture system, which was then misclassified and ultimately rejected. At the same time he saw other employees using social media to surface and promote good ideas. ideocial brings together those two behaviours into one seamless user experience.

2. WHAT & HOW

The purpose of this innovation is to…

Improve innovation in an enterprise environment by tapping into employees as a source of great ideas. It empowers innovators to pitch an idea in the way that they want, using all the power of their social media personal brand.


It does this by…

Providing a platform for employees to define problems, submit potential solutions, refine those solutions, and ultimately determine the best solution using the wisdom of the employee crowd. This includes a ‘hackathon’ module for running internal hacks.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

The product is closely integrated with existing enterprise social media platforms, meaning the conversation about innovation can be kept in its original social media channel (and not replicated again somewhere else).

Its various benefits to the customer/end-user include…

That users do not have to “re-establish” their personal brand on a new and distinct system. End-users also can continue to use enterprise social platforms as the go-to place for innovation conversation.

In the past, this problem was solved by…

Deploying an stand-alone idea capture system within your company. Apart from the IT headache, successfully doing this required a huge commitment in training and effort to promote awareness and adoption of the “new system”.

Its predecessors/competitors include…

Spigit, Ideascale, and a host of other bespoke intranet-based systems.

5. TARGET MARKET

It is made for…

Enterprise customers with at least 1,000 employees who are using an enterprise social network.

It is available for sale through…

Yammer, Microsoft’s enterprise social network platform. With a freemium business model, any company can sign up today for free!

Our marketing strategy is to…

Become a thought leader in the internal innovation space. Part of this strategy involves engaging with innovation and change management consultants to incorporate this product into their methods and frameworks.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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