This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
Jeremy lived in Havana, Cuba and witnessed the normalised violence against women. For the next 18 years, he travelled the world learning from NGO’s about this ancient issue and their powerful work. They simply needed more funds. Jeremy and his father have an olive oil business in Victoria and the idea came to Jeremy at 3am- what if they gave back $1 with every sale and customers could not only choose where it goes but they could track the impact. i=Change was born, all to fund women and girls empowerment. Over $675,000 has now been raised, and counting!
2. WHAT & HOW
The purpose of this innovation is to…
…help unlock the potential of women and girls, by providing a technology solution to e-commerce retailers that drives them the business benefits of giving back at least $1 from every sale.
It does this by…
…turns every purchase into a meaningful experience, enabling customers – after checking out online – to choose where to send the brand’s donation. Customer’s can also track the impact in real-time, and see how much their purchase has helped raise.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
Previously, if a brand engaged in philanthropy at all a CEO might write a cheque, or they may allocate a product a year. This had little to no transparency and was more “marketing” than “cause marketing”. It was often token and did not allow customers to engage or trace the impact.
Its various benefits to the customer/end-user include…
Some retailers had self-implemented a model of giving per sale but found it difficult to manage and had not created the ability for the customer to choose where it goes, or the ability to track the donation in real-time.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Some retailers had self-implemented a model of giving per sale but found it difficult to manage and had not created the ability for the customer to choose where it goes, or the ability to track the donation in real-time.
Previously, if a brand engaged in philanthropy at all a CEO might write a cheque, or they may allocate a product a year. This had little to no transparency and was more “marketing” than “cause marketing”. It was often token and did not allow customers to engage or trace the impact.
5. TARGET MARKET
It is made for…
93% of millennials who wish to shop with a brand that gives back. Retailers need respond to this demand and help positively shape the world.
Australia:
Online retail valued at $32 billion by end 2018. 275 million (approx. no. annual transactions).
USA:
Online retail valued at $460 billion by end 2018. 4.2 billion (approx. no. annual transactions)
There is an enormous scope for purpose to be included, which would fundamentally change both the business world and the capacity of NGO’s to deliver their impactful work.
It is available for sale through…
i=Change platform is available directly, we have a plug-in for all major ecommerce systems and can custom-create for more complex integrations.
Our marketing strategy is to…
Connect with retailers, digital agencies and PR agencies to demonstrate the value of giving back and the business benefits received.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
Maven Judge Vote: i=Change – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)
