In this digital day and age where there is a camera on almost every corner (and in almost every pocket), video clips of car accidents and mishaps are a dime a dozen. But this CCTV footage from Canada of the ‘worst parking job ever’ has an extraordinary quality that has seen it become a YouTube sensation.
Over two million people have watched the video of an out of control BMW driver mounting the bonnets of two stationary cars while attempting to park, then doing a runner.
Not to miss a publicity opportunity, the marketers at Hyundai, noting that the car in the foreground that received the most damage was a Hyundai, caught the wave and donated a brand new Hyundai to the car’s owner, Todd Jamison. Call it a random act of kindness, with benefits.
Kudos to Hyundai. This surely bought more publicity and brand loyalty than a 30-second TVC ever could.
Start-ups to enter 2012 Telstra Australian Business Awards
Want an ad like this?Entries are open for the Telstra Australian Business Awards. The HTC Start-Up Award has been introduced for businesses operating between one and three years. Now in their 20th year, the Awards offer $500,000 in cash and prizes for small and medium businesses.
To enter or nominate a business visit telstrabusinessawards.com
