Home Smart 100 2014 Hybrid Skill+Wagering games (NSW) — 2014 SMART 100

Hybrid Skill+Wagering games (NSW) — 2014 SMART 100

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

1. THE BEGINNING

This innovation came to life when…

The initial concept for this innovation came to life after extensively testing new styles of games on our existing database of registered social games players. Our research indicated that many of our skill players soon tired of a game after they had mastered it and attained the highest level; however, once we introduced an addition random number generated outcome (RNG) we found that their immersion with the game increased significantly. Moreover, many players wanted to be able to play for real money, and in order to do that, we needed to be able manage the return to player mathematically.

2. WHAT & HOW

The purpose of this innovation is to…

Our patents and algorithms address a problem every (gambling) game producer has, which is how to control the return to player (in a hybrid skill+wagering game) within predetermined (government regulated) parameters while still allowing for differing player skill levels.

It does this by…

Our innovation, using various algorithms, allows us to create a ‘dynamic’ return to player, that adjusts in accordance with each player’s skills, while still maintaining an acceptable overall return as mandated by a government licensing authority. In addition, we have developed a proprietary 3D gaming platform that allows us to deliver a unique dynamic game experience.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

This innovation improves on what is currently available because up until now, licensed gaming authorities would only allow games that featured outcomes predetermined by a Random Number Generator, and did not allow for an element of player skill to be included. For operators in both the online and terrestrial gaming markets, this is the Holy Grail.

Its various benefits to the customer/end-user include…

The benefit to the online game provider is that they are now able to offer much more interesting games that offer greater immersion and a much better player experience. The benefit to the player (the ultimate end-user) is more fun.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

In the past, gaming providers have been unable to offer this innovation (hybrid skill+wagering games) due to restrictions placed upon them by the government regulators.

Its predecessors/competitors include…

We are unable to identify anyone who has developed similar patents or algorithms.

5. TARGET MARKET

It is made for…

This product has been developed to address the $36B social casino games marketplace.

It is available for sale through…

The product will be available through a virtual world games hub we are building to launch in Q3 of 2014.

There will be a free-to-play launch on Facebook in Q2 followed by a full REAL MONEY version in Q3.

Our marketing strategy is to…

Our marketing strategy includes utilising our existing user base of 230,000+ registered users garnered from our previous social games site, a well advanced affiliates program with a large number of other high-profile games sites, plus a dedicated social media campaign.

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FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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