In the U.S., Foot Locker kicked off a week long sale with this ad.
It delivers the line that, during this week of greatness, the world will feel different.
Well, for starters Mike Tyson and Evander Hollyfield hug it out. But, only after Tyson gives back the piece of Holyfield’s ear he bit off in 1997. Apparently, Tyson is such a thoughtful chap that he kept the chunk of ear for just such an occasion.
But, the better joke is that Denis Rodman is going to North Korea. Again. But, this time, it’s one way.
This ad has been viewed 5.5 million times in two weeks. It seems, we all want to believe in a better world.
Hug it out!
Foot Locker’s Week Of Greatness 2013: All Is Right