Home Smart 100 2012 HSC Tutorials (SMART 100)

HSC Tutorials (SMART 100)

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

HSC Tutorials (NSW)

This innovation initially came to life when…

I was tutoring HSC maths students and found they were encountering the same problems I had encountered when I was studying for my HSC maths exams — namely, that there was not a comprehensive online resource for students to refer to for help with HSC maths. The existing online HSC maths resources just felt like electronic textbooks rather than providing anything different from what students already had in their textbooks.

WHAT & HOW

The purpose of this innovation is to…

Combine the personalised explanations of a tutor and the convenience of a textbook resource, and bring it online as a cost-effective subscription service for students to study with at any location with an Internet connection, at whatever time is convenient.

It does this by…

Providing students with a login to access an online database of videos. The videos feature a degree-qualified mathematician explaining important past HSC exam questions and theorems/equations for students to know for their exams.

PURPOSE & BENEFITS

This innovation improves on what came before because…

HSC Tutorials makes studying maths less intimidating and more accessible. Studying with maths textbooks containing symbols and complicated diagrams can be overwhelming. Private tutoring is expensive and generally available to students for only an hour or two per week. Current online tutorials are either not specific to the HSC curriculum or are impersonal, boring and only cover the broad concepts.

Its various benefits to the customer/end-user include…

HSC Tutorials is an economical alternative/complement to tutoring, is more engaging than a textbook or the current online resources, and provides curriculum-specific past exam solutions. Students have unlimited access and control of their study experience from the convenience of home.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Parents spending large amounts of money on private tutoring, students consulting with other students on online forums for help, students purchasing study books containing written answers to past papers that do not explain the worked solutions thoroughly and often skip steps, or students spending huge amounts of time slowly trying to understand the jargon and symbols of complicated maths textbooks.

Its predecessors/competitors include…

The Khan Academy (American website with online tutorials), private tutors and coaching colleges, HSC exam solution books and existing online HSC resources.

TARGET MARKET

It is made for…

HSC students in New South Wales with Internet connections studying maths. Students are either driven to succeed in their maths exams and actively seek all resources available to them to assist with their goals, or students are struggling with maths and they or their parents are looking for the most efficient resource to help them understand what they need to know for their maths exam. HSC Tutorials is geared towards families with enough discretionary income to afford private tutoring, as families with less discretionary income will generally go with the cheaper alternative of a book.

DISTRIBUTION STRATEGY

It is available for sale through…

Online purchase through our website, www.hsctutorials.com.au, using a secure PayPal payment gateway.

Our marketing strategy is to…

Have a strong online presence through social media, participation in study forum discussions and search engine optimisation. Australian Mathematics Academy Pty. Ltd. will run competitions to engage students with mathematics and contact schools about these competitions to build relationships and develop brand awareness and reputability. We promote a friendly approach to maths, and will develop media coverage with this angle.

SUPPORTING IMAGES

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