Sydney based Young Republic is setting its sights on becoming the go-to destination for designers and lovers of independent fashion all around the world, with the launch of their new international online marketplace.
New designers from Australia, and abroad, are chomping at the bit to be a part of this new opportunity to bring indie fashion to the masses.
The refreshing news here is that Young Republic’s newly launched site already features over 500 Australian designers, as well as 100 International designers, all poised to be the next big names in fashion.
Founded by Aussie duo Marianne Sea and Andrew Yang, Young Republic features a plethora of unique, eclectic and one of a kind women’s wear, menswear, jewellery, accessories and products for the home created by international independent and emerging designers.
Likened to Etsy for fashion, the appeal for these designers to sell on Young Republic is a no-brainer – the website allows them to transact online with no joining, listing, or upfront fees. It features a dead-easy portal to manage products, orders and stock inventory. Plus, it provides free-to-use social interaction, community management and marketing tools to assist designers to grow their brands.
“The beauty of Young Republic is that it is so youthful and current. It is a fantastic tool for putting designers in touch with their target market and giving each label an opportunity to be seen,” said Lauren Brooks, the Australian designer behind Baumbach.
Featured Australian designers include Adonic Art, Trend Post, and Zara McKenna, among others. This platform is a first-of-its-kind platform for many of the talented new designers showcasing on the site. The styles represent the latest trends not only from Sydney and greater Australia, but New York, Paris, Milan, and London as well.
“People love going to the weekend markets because they can buy unique one-of-a-kind items you won’t find with the big brands,” explained Young Republic co-founder Marianne Sea. “We wanted to bring that exciting experience online.”
The Young Republic website is chock full of designs, and not just for women. A quick look round the site shows an ample selection of designs for men, kids, and around the home.
At any rate, three cheers for the up-and-coming Aussie designers making a name for themselves with the equally as novel Young Republic. Now, back to the menswear section… did I mention my Christmas list?