Very nice. It reminds me of a breakfast cereal launched in the 90s. Rather than going for the conventional day-glow — look-at-me — box art, they used a very old school black-and-white theme. The effect worked, though I can’t remember what happened to that particular brand of cereal (nor can I remember it’s name )

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Hey guys, nice work. It is tough to stand out and most fail to even think about it.

We’re using Amiando but I’d love to support an Aussie co. I’ll give you a run.

Cheers.

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Scott Handsaker Reply:
March 17th, 2010 at 12:12 am

Thanks Mick…love to hear what you think once you have had a play with it.

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Big Thanks to Michi Girl for coming up with this incredible concept – amazing work.

Jason
99designs.com

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Well done! It just goes to show what a little imagination can do.

There is a pre-conceived notion of what an exhibition stand should be, and what it should look like, and even how much it should cost. And as a result, they all end up looking more or less the same.

You definitely stood out.

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Hi guys,

whilst i am all for innovative marketing and thinking outside the box, did you $200 budget give you your desired outcome? (i.e. i presume from your blog, you wanted to create brand awareness being a start up- do you think it was positive brand awareness?). Appreciate your feedback

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Scott Handsaker Reply:
March 24th, 2010 at 8:53 am

You make a good point, in that there is no point standing out if it doesn’t achieve your objectives. I would say in this case given the constraints we had, that the stand worked well.

Essentially we were 8 different Australian companies all sharing a stand, and we had a limited budget. So we could either have just given each company 2m x 2m and said do what you want, or we could go with a coordinated design.

We went with a concept that at least got people to stop and think. Once they wandered in to talk to us, it was then that we had the chance to pitch our products.

So really the only way we all stood out as individual companies was by engaging people 1 on 1 at the trade stand. What the design did was make them stop and talk to us, so I think it did helped more than it hindered..

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Thanks for posting your article and those photos Scott.

Trade shows and exhibitions can be very expensive exercises.

A thought for business owners who might be on a tight budget: organise your own event!

You could organise a breakfast seminar, a networking evening, a half-day workshop, or any number of other events. You can hand pick the attendees; have a captive audience; establish yourself as an authority on a topic; provide attendees with real value; and build relationships with them.

And all for less than the cost of an expensive stand at an event where you are competing with 400 other exhibitors!

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Trade show is the medium. But still how you convey your marketing message is what counts most.

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Thanks for sharing the pics of Show. When it comes to fixing up a trade show, there are various points as well as factors that need to be considered. Since it is a trade show, however, the displays are deemed highly important for the success of the show since it will be the selling point of the whole show. It is therefore important to come up with trade show displays that are of incredibly good quality and a definite value for viewers.

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