Does this sound familiar? You’ve poured your heart and soul into your website. But it’s simply not pulling the traffic and, when it does, it’s not converting.
Perhaps bigger players from beyond Australia are scooping up your customers and cutting your lunch. You’ve seen the stats. And it hurts.
Something must be done, like, yesterday.
Mark Middo is a textbook “digital native”, serial entrepreneur, growth hacker and author of The Five Minute Business. He’s also ‘totally gangsta’ in the art of web traffic creation.
In this three part tutorial series, Mark joins Anthill’s James Tuckerman to unlock the fundamentals of traffic generation and how to convert traffic when you get it.
PART ONE: UNDERSTANDING SEARCH ENGINES
Key lessons and terminology:
- There are three types of traffic: PAID, EARNED and OWNED
- Five factors for SEO: Backlinks, PageRank, Structure, Social, Intuitive
- Often these are broken into two types of SEO: On-Page and Off-Page
DOWN THE CHEAT SHEET [THE BIG FIVE, HOW SEARCH ENGINES THINK]
PART TWO: NOT ALL TRAFFIC IS CREATED EQUAL
Key lessons and terminology:
- Every business needs a SEDUCATION STRATEGY
- Are you using LEAD MAGNETS, LANDING PAGES and SUCCESS PAGES
- Could you createa SATELLITE SITE
DOWN THE CHEAT SHEET [TURNING TRAFFIC INTO SALES — AWESOMELY]
[notice]Note: This tutorial includes reference to an upcoming live event. To unlock further details, click here and complete the form.[/notice]
PART THREE: KEYWORDS ARE THE GLUE
Key lessons and terminology:
- How do choose keywords: INDUSTRY, DEMOGRAPHIC and BEHAVOURIAL
- What are the five ON-PAGE rules of search engines.
- What are the best places to place KEYWORDS
[notice]Note: This tutorial includes reference to an upcoming live event. To unlock further details, click here and complete the form.[/notice]
OTHER USEFUL & RELATED ACADEMY COURSES
To learn more about LEAD MAGNETS, LANDING PAGES and SUCCESS PAGES:
- The three non-negotiable tools of the first time growth hacker
- How to turn your website into a lead generating, rapport building machine
REFERENCE MATERIALS
MEET THE MENTOR, MARK MIDDO
MEET THE MENTOR, JAMES TUCKERMAN
James Tuckerman is one of Australia’s most accomplished digital publishers. He is best known for launching Anthill Magazine, in 2003, from the spare bedroom of his parents’ home. He was then 26 years of age. In early 2009, he reinvented the Anthill business model, abandoning its print origins in favour of a 100% digital product. Within six-months, AnthillOnline.com was listed by Nielsen Online Ratings among the Top 50 Business & Finance websites in Australia. Since then, he has launched numerous digital ventures and helped other companies, large and small, make the transition online or helped them significantly improve their online commercial outcomes.
