Have you ever heard of content marketing?
It has lots of fancy definitions but let’s cut to the action.
The more quality content you have on your website, the more search engines will like you. And the more search engines like you, the more likely it will be that future customers and clients will find you!
But it doesn’t stop there.
The more content you feature on your website, the more likely it is that future customers and clients will engage with you. And the more they engage with you, the more likely it will be that they hire you or buy your stuff.
But creating content is hard, right? Well… actually… no.
On Wednesday 5 September 2012 (at 1PM), Anthill’s James Tuckerman will be joined by Gihan Perera, Internet coach and author, as he explains how to turn one piece of content into multiple marketing opportunities.
Quality content to suit different audiences, learning styles and technology.
Here’s your chance to crank up your content creation and manifest a maelstrom of marketing opportunities… in your underpants! (REGISTER.)
In this live, interactive webinar, you will learn:
- Why content marketing is so effective with audiences, networks and search
- How to turn one idea into multiple marketing tactics and touch points
- How to find high-quality content you can easily publish
- How to match your content marketing to your market’s needs
Who is Gihan Perera and how did we score this guru?
In fact, Gihan came in at Number 5! He is an entrepreneur, business consultant, speaker, mentor and interviewer. He has ten books to his name, a swag of e-books and a series of audio programs.
But here’s the cool thing about Gihan. He’s always looking forward.
He knows that, like it or not, the Internet has changed business. Your business.
In a world with faster Internet, greater access and increased competition, clients and audiences are seeking other ways to get your message. Google has taken your expertise, Facebook has taken your audiences and Apple and Android have taken their attention.
So you now need to do much more to spread your message than just standing in front of a group and making a presentation. Of course, those are just the problems. They are opportunities!
Bonus: Get your free copy of Fast, Flat and Free
Fast, Flat and Free: How the Internet Has Changed Your Business
Imagine having a guide to help you understand the bewildering range of options available, and learn what’s right for you in your business. That’s what this book will teach you to do.
What is Anthill’s UndieEmpire Webinar Series?
In early 2011, with the help of Citrix, Anthill held its first ever webinar:
“How to build a global empire in your underpants.”
Let’s just say that the concept was sticky. It resonated with Anthill’s passionate and proactive audience of business builders and attracted the attention of entrepreneurs and innovators from far and wide, each seeking new ways to perform the ‘old’ fundamentals of business… in their underpants. (REGISTER.)
What’s a webinar?
If you’re a technical Luddite (or just strange and backward), according to Wikipedia:
A webinar is a neologism, short for Web-based Seminar, a presentation, lecture, workshop or seminar that is transmitted over the Web, specifically a portmanteau of web and seminar, to describe a specific type of web conference. A webinar can be collaborativeand include polling and question and answer sessions to allow full participation between the audience and the presenter.
If words like ‘neologism’ and ‘portmanteau’ get you confused, a webinar is simply a way to login, join a vibrant and instruction online-seminar, pose questions and participate in online learning.
How does is work?
Interested, but can’t attend? Register anyway and we’ll send you the recording. Please also forward this to colleagues who might be interested.
When: Wednesday 5 September 2012, 1PM
Where: At your laptop, Mac or PC!
*By registering, you are agreeing to allow the data collected to be shared with the sponsor of this event, Citrix GoToMeeting. Anthill will not share this data with any parties not involved unless indicated.