Who better to do your marketing than a wolf? Sure, it may have to overcome stomach-driven urges to eat other members of staff but that’s a small price to pay for marketing success!
In this amazing parody series, that runs across videos, websites and social media, Old Spice has a new range of wild scents in its manly range of scented products. Who better to market something that smells wild than a wolfdog?
That kind of logic is infallible. It’s a genius campaign.
There’s something to admire about a company that doesn’t take itself seriously and uses that, repeatedly, to sell product.