Home SMART 100 2015 How to get a job as a designer

How to get a job as a designer [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

I was bombarded by the global design community with questions via email and social media, specifically on how to get a job as a designer. After my 11 years in the industry, I had to document everything I’d learnt and share it with the world. After all, ‘what’ we learn is the most important type of innovation, not only ‘how’ we learn it.

2. WHAT & HOW

The purpose of this innovation is to…

…provide relevant, proven, innovative content/expert advice for emerging designers to be employed. The problem is you need experience to get a job but you need a job to get experience.

It does this by…

…teaching emerging designers what is lacking in our education system today. There is nothing in the tertiary education curriculum for design, learning outcomes that teach about networking, how to meet prospective employers/clients, how to write an intro email, what tools to use to maximise reach. Or how about interviews, work ethics or ways to stand out. The list goes on.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…there is no book like this that exists in the world today. Hence, it is endorsed by world-renowned creative leaders (CEOs, Chief Creative Officers, Creative Directors and fellow Designers). It has also been embraced on a global scale both in Australia and the USA. I recently returned from my 3-month USA book tour of 22 cities engaging with 10,000+ people.

Its various benefits to the customer/end-user include…

…accelerated, fast-tracked employment into the design industry. A foot in the door of one of the most competitive career paths in the world, which is truly hard to come by — if ever.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…a focus too heavily skewed on the ‘design portfolio’ and hoping for the best. It leaves graduates with the same portfolio and difficulty standing out in the market as a designer. The content of my book is based on real-life experience. It’s current and relevant, unlike the curriculum of many design courses, diplomas and degrees that currently exist.

Its predecessors/competitors include…

…no one. There is no book that acts as a step-by-step guide for design students/graduates on how to get a job as a designer. As mentioned, universities/colleges/schools are simply not teaching it.

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5. TARGET MARKET

It is made for…

…specifically design students, graduates and emerging designers. Statistically skewed to the younger millennial age bracket of 17-24 years old of both males and females.

It is available for sale through…

getajobasadesigner.com.

Our marketing strategy is to…

…via content marketing, specifically through blogging (both on my own blog www.giantthinkers.com and guest posts for many industry blogs which I am already a regular contributor for) and social media. Plus, continuous speaking engagements at colleges and universities around the world.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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