Anthill Magazine founder James Tuckerman is a prolific creator of short videos.
He doesn’t have a production crew, he doesn’t use fancy equipment and he doesn’t spend thousands of dollars. Sure, his videos don’t have the finesse of Spielberg or the polish of a Coke commercial but they demonstrate authenticity, build loyalty and deliver real commercial outcomes.
Best of all most, most of his videos are filmed, edited and published in under an hour.
In this two part course, James shares the tools, techniques and tactics that he uses to create short lessons and promotions. He outlines the technology, from his humble iPhone and screen capturing software Camtasia to the cloud-based hosting services he employs to capture leads, measure viewer engagement and add dynamic functionality.
PART ONE: HOW TO CREATE VIDEOS
PART TWO: HOW TO EDIT VIDEOS
PART THREE: EXPLAINER VIDEOS & INTROS
MEET THE MENTOR, JAMES TUCKERMAN
James Tuckerman is widely recognised as one of Australia’s most accomplished digital publishers. He’s an entrepreneur, angel investor, growth hacker for hire and professional speaker. He is best known for launching Anthill Magazine, in 2003, from the spare bedroom of his parents’ home. He was then 26 years of age. In early 2009, he reinvented the Anthill business model, abandoning its print origins in favour of a 100% digital product. Within six-months, AnthillOnline.com was listed by Nielsen Online Ratings among the Top 50 Business & Finance websites in Australia. Since then, he has launched numerous digital ventures and helped other companies, large and small, make the transition online or helped them significantly improve their online commercial outcomes.