Earlier today, I was privileged to moderate Anthill’s most recent webinar — How to build a YouTube empire in your underpants — and learn from a man I described as “the baddest, baldest YouTube guru, evangelist and SEO assassin you’re ever likely to find while surfing the tubes of the world wide web.”

I’m talking about Jim Stewart of Stewart Media.

His SEO expertise and early adoption of video marketing make a fierce combo.

Shortly, we’ll be publishing the recorded version of the webinar on the Anthill website and, if you weren’t able to join us today, you’ll be able to see first hand the knowledge and passion that Jim brings to this rapidly growing area of content marketing.

One aspect of the webinar that stood out for me was the high number of questions Jim received relating to video capture and editing tools. Intrigued by the potential of YouTube marketing, I personally had already begun my own experimental forays into video production.

(My first attempt — a lesson on content marketing, featuring my son and a big, juicy slice of watermelon — can be found here.)

I’m no expert on video production. Or the intricacies of video search engine optimisation. But, inspired by Jim, I took it upon myself, in the closing minutes of my lunch break, to practice what he preached and create a video… on how to create a video.

It was recorded in one take. It is filled with stammering and stuttering. (So, please be kind.) But, if you can endure the first two minutes, it shows — step-by-step — how to create a tutorial video in under six minutes. Ready, fire… aim.

Video tutorial of how to create a video tutorial