It’s often the simplest insights that drive the greatest of ideas.
One guy, travelling around India, asked a young boy who was begging, what he wanted most of all in the world.
His answer? A pencil.
It’s something most of us take for granted, having a pencil. Being able to write, create, doodle and draw is something most of us do, every day.
This was the beginning of Pencils of Promise, a charity that sells pencils, and pencil artwork by celebrities to fund schools in third world nations.
It’s an elegant concept, borne from an exquisitely simple answer, and then coupled with a creative marketing campaign.