Lots of companies invest heavily in search marketing. Companies pay big dollars for paid search listings and to optimise sites to achieve better rankings in search results.
However, one form is searching is often overlooked – site search. That is, once the customer is on your site, can they find what they are looking for?
Remember, customers are used to searching search engines. When they enter a search terms, they expect results. Lots of them. Frankly, it’s getting harder and harder these days to generate Googlewhack.
So, if a customer arrives at your site, and they search your site and get zero or, worse, meaningless results, this video sums up how they will feel.
This brilliant insight into a customer’s search experience is from Google Analytics.