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How Ian Campbell used “Master Chef” to promote appliance brand Sunbeam

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Talking Business is a podcast review of the Australian economy, presented by seasoned business journalists Leon Gettler and Garry Barker, produced in association with the RMIT College of Business. It features interviews with prominent business leaders and expert analysis from RMIT academics.

How Ian Campbell used “Master Chef” to promote appliance brand Sunbeam

Ian Campbell, managing director of Melbourne-based manufacturing conglomerate, GUD Holdings, talks to Leon and Garry about marketing, the consumer appliance business, retailers and their “philosophies” and why he does not always find them either useful or profitable. And then there was his highly successful sponsorship of the TV blockbuster “Master Chef” to promote the Sunbeam kitchen appliances company.

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[podcast]http://itunesu.its.rmit.edu.au/sites/default/files/itunesmedia/tlkbus36a.mp3[/podcast]

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Garry Barker and Leon Gettler both have established careers with The Age newspaper, where Garry Barker is its Technology Editor, and Leon Gettler is a Senior Business Journalist. Gettler also works freelance on a number of other publications.

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