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How exactly did diamonds become a girl’s best friend? A lesson on guru level marketing from De Beers [VIDEO]

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Diamonds are a girl’s best friend, they say.

But did you know that this was not always the case?

Yes, there was once a time when men didn’t offer women shiny little rocks for their hand in marriage.

So how did diamonds end up in the language of love? How did they become one of our biggest expressions of affection?

Well, it turns out it’s all a result of a very elaborate marketing scheme by diamond company, De Beers.

How better to sell your product than to thread it into the society’s culture? Genius!

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