Imagine the sound of crickets chirping, followed by the haunting echo of a coyote howling in the distance. (Arrhroooooooooooooooh!)
I feel like that sad-sack of a teacher in Ferris Bueller's Day Off, calling the roll, to a class of stoney faced, gum-popping students. (Bueller? Bueller? Anyone. Anyone?)
However, the answer to this question is simple.
It's bloody simple! Outrageously simple! Forehead-slappingly simple!
I've come up with an answer that even my charmingly yet alarmingly analogue mum can understand. (I tested it on her too. She gets it. Thanks mum.)
So, here's what I want you to do.
If you know the answer to the question posed in the subject line of this post, leave a comment. (And let's connect. We can discuss... heatedly.)
If you don't know the answer but would like to, WATCH THIS VIDEO.
P.S. If you haven't already guessed, this post is a not-so-subtle ploy to promote my upcoming Masterclass on how to build, manage and monetise social media. If you want to come, watch the video. If you can't, please tell a friend and help a buddy out. You have a business contact, right now, who is looking for an answer to this very issue. Be their cure.