Here’s proof that you should never stop dreaming.

    Here’s proof that you should never stop dreaming.

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    short-film maker discovered the wonders of Caine’s Arcade and spread the story using the powers of social media. The idea that a nine-year old had constructed his own cardboard fun park captured the imagination of the L.A. populous, and the utter tragedy that Caine had no customers spurred people to act. Soon, hundreds of fun-loving folk were flocking to Caine’s Arcade, partly to play the arcade games, but mostly to make a little boy’s dream come true.

    Whilst this heart-warming tale seems like just a bit of fun, there are serious lessons for any business person:

    Number one: Never underestimate the magical formula of (Great Idea) + (Social Media). People could choose to visit any arcade, most of them far more elaborate than Caine’s, but it’s the beautiful story behind Caine’s Arcade which had the customers flocking.

    Number two: Great ideas have real financial value. Caine’s Arcade now sells its own line of t-shirts, and over $165,000 has been raised for Caine’s college fund (let’s face it, this kid is destined to be the next Ben Franklin).

    Perhaps the most import lesson from Caine’s Arcade is to never give up on your dreams. Caine’s friends teased him at school, and Caine spent many lonely weeks being rejected by passers-by before he ever got his first patron.  As Caine’s dad says, “He never got any customers, but he kept building like he was going to get one”.   These days, even Justin Timberlake is a Caine’s Arcade fan.

    Watch this film and you’ll never look at an empty cardboard box the same way.

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    Jayde Lovell is the Managing Director of the Melbourne Institute, a not-for-profit school based in Jakarta, Indonesia. Having started out with Anthill way back in 2008, she now writes on the topics of politics, religion, science, and anything that seems pleasantly controversial. Jayde follows Collingwood in the belief that they have the tightest shorts, and hopes to one day work her way through every kebab shop in Melbourne. You can get in touch with Jayde at [email protected]
    • Edward

      Awesome story, Jayde! Thanks for sharing! :)

    • Edward

      Awesome story, Jayde! Thanks for sharing! :)