As a marketer or business owner, you should already know that using emails is still renowned for being one of the best ways to communicate with your customers.
With a finely-tuned and optimised email campaign, you can draw customers into the community of your business and build a reliable base of incoming traffic.
However, is it possible to use emails to increase and improve the levels of loyalty these customers have to your business? In short, it’s completely possible.
Today, we’re going to explore seven key ways you can take this idea and make it a reality using email marketing.
Build a strong mailing list
Of course, sending out high-quality emails to customers won’t be effective if you haven’t got anybody to read them. Before you invest your time in making effective emails, build up your mailing list to maximise your opportunities.
Perfect the subject line
Just like the headline of an article or blog post, the subject line is one of the most important parts of any email as this is what your readers are going to see first and will make them want to click and read more or send your email to the trash folder.
The basics of writing subject lines are being honest and relevant to the content in your emails and making sure the whole line is visible in the email client, which you can monitor using tools like Easy Word Count. Try to keep things catchy and creative to hook your readers every time. If you’re struggling with ideas, you can use subject line generating services like Paperfellows.
Writing captivating emails
It’s easy to sit down and churn out email after email, but you’re not going to improve your customer loyalty using weak emails. Every single email you write needs to use your business’s tone of voice, a professional and easy to read format and choose the language that your target market is going to connect with.
This means editing your emails. After you’ve written an email, take a break and then read through it. Are you communicating the message that you want to communicate or is the original message becoming lost in the content? Are you potentially being offensive to any groups of people on your mailing list?
Send out valuable content
If you’re sending your customers generic emails, you’re not going to grab their attention and any of your competitors who are investing time in their emails will simply steal your traffic. Make sure every single email you send has a purpose and the content you include in it provides value to their everyday lives.
If you’re able to send out insightful content consistently, you’ll have your readers hooked since they won’t need to go anywhere else. When looking for unique ideas to create content, you can use copywriting tools like Ukwritings or My Writing Way to help.
Send accurate emails
One of the simplest mistakes that businesses make in their emails is sending them out without checking the quality of them. Although the message you’re sending might be up-to-scratch, if you’ve used poor grammar in your emails, your content will be relatively unreadable, and this will turn customers away from your business.
Always check to make sure that your emails are checked for grammar before you send them. Thankfully, you can use grammar tools like Grammarix and Boom Essays, as recommended by the HuffingtonPost ‘Write my paper’ article, to make this process easy.
Don’t forget the basics of modern-day emails
Nowadays, there’s a few basic techniques and features you need to include in your emails to ensure your customers and readers have the best experience. These are features that your subscribers are naturally going to expect in your emails, and it can throw them if they are not there.
One of the most common features is an unsubscribe button. Of course, you don’t want them to do this, but you’ll need to offer the option and make it easy for them to do so. You also want to make sure that you’re handling this unsubscribe requests as soon as possible.
You also want to pay attention to the length of your emails since short emails provide no value and long emails are boring. Additionally, make sure you identify yourself with every email. When adding this to your email, or any kind of references, do so professionally with tools like Cite It In.
Send your emails regularly
With your customers fully aware of who you are, what you do and the fact that you’re providing them with quality content, the next step is to maintain or improve the frequency in which you’re sending your emails.
Of course, this can depend on what kind of business you are and will vary depending on your industry. As a rule of thumb, start by consistently sending emails once a month, but this can be increased if you feel like it’s working. Leave it any longer than that, and your mailing list will become stale, and people will move on from your business.
As you can see, there are many factors you can take into consideration when it comes to writing captivating emails that are sure to enhance your customer’s loyalty to your business. With regular, compelling and valuable emails arriving in your subscriber’s inboxes, you drastically minimise the reason for these customers to take their business anywhere else.