In the past, we at Anthill have been guilty of only covering the websites of retail businesses if they were doing something remarkably innovative or clever. Nothing personal – it’s just that many retail businesses tend to adhere closely to a cookie-cutter mould when putting together their online presence.

But from time to time a slick retail business’s website grabs our attention. Take www.redshedcafe.com.au ^[1], the digital window to the real Red Shed Cafe located at Medhurst Wines in Victoria’s Yarra Valley.

No world-changing apps or game-changing widgets here. This site is clever, simple, oozing with the personality of the cafe and its owners, without forgetting important things, like a mailing list sign-up form and map (all-too-often forgotten) – just the stuff that makes you want to leave work early, jump in the car and head straight for their version of the good life.

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