We’ve seen an explosion of innovative and just plain clever digital marketing campaigns in recent times, enabled by services such as YouTube, flash video technology and mainstream broadband adoption. But somehow, product-based shopping websites have remained largely anchored to a static digital yesteryear.

We recently stumbled on an acute example of just how appealing (and viral) a creatively designed shopping website can be. Dutch Company HEMA presents what at first glance appears to be a conventional ‘shop window’ product catalogue. But wait a few second and watch the magic kick in.

If you run a shopping website, or you’re thinking of launching one, this is the benchmark to which you should aspire.

Visit HEMA ^[1], or just click on the image below.

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