This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
Learn more about the SMART 100 >>
1. THE BEGINNING
This innovation initially came to life when…
While working in a car dealership, co-founder Michael Higgins was shocked at the lowball offers and enormous markups dealers placed on vehicle trade-ins, and the overall poor customer experience that it resulted in. Michael realised that by taking used car sales online, operating with reduced overheads and focussing on customer service, there was a better value way to buy and sell used cars.
2. WHAT & HOW
The purpose of this innovation is to…
…provide a better value and more convenient way for motorists to buy and sell used cars online, without the predatory car dealership experience or customer pain points such as having to haggle for a better deal.
It does this by…
…through operating purely online. HelloCars is able to offer a more transparent and convenient approach to buying and selling used cars, offering the effortless experience that customers have come to expect from online commerce.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
…HelloCars injects value, trust and transparency into the notoriously deceptive used car industry. By operating online and with lower overheads, HelloCars is able to put more money in our customer’s pockets while still offering a superior customer experience.
Its various benefits to the customer/end-user include…
Car buyers and sellers no longer need to trek from dealer to dealer haggle for a better price, and instead can buy or sell a car from the comfort of their living room.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Car dealers have held a relative monopoly over the used car space. If you weren’t willing to go through the hassle of selling your car privately then your only other option was to sell to a dealer for an absurdly low price.
5. TARGET MARKET
It is made for…
…anyone in the market to buy or sell a used car. HelloCars prides itself on the fact that it’s customers come from a rich demographic and geographic background who all share the common trait of wanting to buy or sell a car with confidence, and without feeling ripped off.
It is available for sale through…
The HelloCars website that offers a full self-service experience for customers looking to either buy or sell a used car. HelloCars offers an instant online quote for sellers, while buyers can reserve a car at any time.
Our marketing strategy is to…
Target customers in a very specific moment during the car transaction process and promote the convenience and value of HelloCars. With motorists only looking to change cars every 3 years on average, the HelloCars employs a sophisticated nurturing process to ensure customers are supported throughout their decision making process.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
Maven Judge Vote: HelloCars – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)
