Seth Godin's Linchpin in one 30 second summary
Beer companies typically know their market and don’t mess with the message: Beer rocks!
As this Dutch ad from earlier this year reveals, Heineken is no exception.
Does online marketing get you confused? Are you properly exploiting social media? Do you understand search engine optimisation? Is your website delivering you enough business? If you answered Yes to any of these questions, it might be time to get some help.
The product developers describe the innovation as “the snazzy way to sleep while you travel”. What they don’t explain is how this innovation hasn’t yet caused race riots in a country already irrationally fearful of similar headware and community centres. Could this be the most brainless innovation ever?
Anyone can buy a domain name, create a website and and have a company provide their web hosting. The real trick is to be taken seriously.
You looked at the big telcos and the big price tag. What next? Fonality believes in providing full PABX solutions that not only do more than our competitors, but at a much lower investment.
Does online marketing get you confused? Are you properly exploiting social media? Do you understand search engine optimisation? Is your website delivering you enough business? If you answered Yes to any of these questions, it might be time to get some help.
Promotion: You obviously have a desire to support entrepreneurship in Australia. So do we! That’s why we have arranged an extra bonus ticket for all Anthill readers to the upcoming Young Entrepreneurs’ Unconvention, on 18 September, 9:00am to 5:00pm, in Sydney.
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