Telstra Business Awards are now open! Nominate here.
This sweeping new Guinness ad is more than just a breath of fresh air. It marks a departure from the marketing strapline “Good things come to those who wait” that those at the helm of the famous Irish stout brewer have clasped closely for the past decade.
The TVC, titled “World”, features the new strapline “Bring it to life”, playing to the idea that Guinness looks like it comes alive when poured into a pint glass. Brilliant.
This spoof of “Empire State of Mind” by Jay-Z and Alicia Keys has been climbing up the viral charts. Produced by Pantless Knights, it’s a tribute to The New Dork ruling the roost in today’s tech world. It’s catchy, and you can even download the free MP3.
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According to Bill Gates, the issue is to find a need in the person you are selling to ("make them ne...
Thanks Paul. Indeed, you picked up on an area that concerned me post publication, being a business o...
There's a quite a new feature introduced by Twitter late last year which I think will prove to be ex...
The 2010 Telstra Business Awards have opened for nominations. This year, have been entrants offered a ‘free Business Health Check’ to help identify opportunities to grow and expand.
Want to break into Europe? Doing business in China? Is the USA your next stop?
1 Comment
Warren
November 10th, 2009 at 11:40 am
Beautiful ad.
Not sure how it links to the brand though? Maybe that work is still to come in the campaign?
Nice.
[Reply]