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Your Greatest Work [SMART 100, 2016]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Nothing compares to the thrill we get when we see someone who truely loves what they do. So much of our time, energy, emotion and money is spent on building a career, so it’s pointless to suffer career drudgery.

We’ve built a radically better talent management solution that uses business-psychology, data-science and machine learning to decode, “job-specific DNA”. The leadership, cognitive, behavioural and technical skills that are most likely to lead to high performance and high engagement and we’ve integrated this as a critical foundation for a talent management platform.

We want to help everyone do their greatest work.

The purpose of this innovation is to…

We’ve one simple but grand purpose, to help everyone do their greatest work.

Academic research and customer development confirmed that if you help people understand what skills matter most and where they’ve a weakness you improve performance and engagement.

It does this by…

We aggressively collect the largest and most accurate view of what drives high performance within a specific job, through a patented process utilising business psychology and data science built into an engaging online platform.

We use this foundation to build highly accurate job-specific assessments for new and existing employees and provide online training, coaching and development to improve capability gaps.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Unlike existing solutions YGW uses data-science, business-psychology, machine-learning and predictive analytics to provide a evidenced based approach to talent management.

We focus on specific roles and don’t treat all employees the same. Expensive, traditional organisational psychology consulting approaches focus on outdated competency frameworks and job families and try to be all things to all people, but end up irrelevant.

Its various benefits to the customer/end-user include…

A highly accurate skills model of job-specific high performance allows us to radically improve:

– Hiring
– Performance
– Time to competence
– Engagement
– Organisational alignment
– Decrease training cost
– Reduce new hire failure
– Extremely price disruptive

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Customers only have a choice of either:

1. A handful of poorly executed, out-dated, costly, difficult to integrate and use B2B enterprise solutions or

2. Expensive, inefficient consultants using out-dated organisational psychology techniques in professional services firms that focus on increasing billable-time per customer.

Its predecessors/competitors include…

Using a Zenefits style hub and spoke model, we offer a FREE full featured solution. So not many product-solution and business model comparisons , however closest competition includes:

– Silkroad
– Cornerstone
– Workday
– Consulting firms
– Organisational Psychologist

5. TARGET MARKET

It is made for…

We’ve learnt from how Atlasssian and Yamma grew so our target market doesn’t rely on enterprise sales that are complicated, involve procurement and have long sales cycles. We’re initially targeting hiring managers and People and Culture specialists when they’re recruiting a specific role.

We’re also currently developing relationships with the Heads of Human Resources, Organisational Development, Learning & Development, CEOs, CFOs, CTOs in mostly white collar corporates.

Our initial approach rolls out by industry and focuses on organisations that have a headcount of over 200 staff in global english speaking markets.

It is available for sale through…

We’re scaling enabling technology that has a responsive user interface that can be used by all mobile devices and desktops. Our SAAS (Software As A Service) platform will is being optimised utilising Amazon Web Services stack.

Our marketing strategy is to…

Although we’re focused on optimising for a 100 X return we’re undeniably obsessed with building a product people will love. Like Atlasssian we believe this approach will help sell the product.

That said, we have an aggressive marketing plan that focuses on:

– Direct sales
– SEM, SEO
– Informal affiliates
– Partners
– Digital advertising
– Conferences & exhibitions

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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