Filmmaker Morgan Spurlock’s documentary, The Greatest Movie Ever Sold, exposed the myriad ways in which popular media is almost wholly sponsored, leased, bought and branded by powerful corporations.
Ironically — and intentionally — Spurlock made sure his documentary would also be almost wholly sponsored, leased, bought and branded by powerful corporations.
In the same spirit, with the same humor and persistence, in the TED talk below Morgan dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He’ll tell you.)